SA Fashion Week2020

South African Fashion Week – The New Normal

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Although Covid19 is still within us, we were fortunate that the government eased the lockdown restrictions and things started picking up from almost all walks of life. 

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Last month as I posted an article about suitable places to visit, I didn’t include the malls but I got invited to The Mall of Africa courtesy of South African Fashion Week. Usually SA Fashion Week would have a season launch party which unfortunately yours suitably does not make the guest list. This time around the glitzy and glamorous event was done in an intriguingly new way. I guess that’s what fashion is all about, the curiosity of not knowing what’s yet to come but still expecting the best. 
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An intimate fashion night out it was as the fashion fraternity reunited after almost a year. Bear in mind that the spring summer season collection didn’t happen earlier this year as we were deep in the midst of the pandemic. I must say though, it felt really strange seeing familiar fashion faces. It’s been so long it was befitting to say “compliments of the new season” when greeting each other. Talk about greetings, it was so awkward not knowing how to greet people you haven’t seen in months. It still feels weird not shaking hands on the golf course, now imagine a fashion week without hugs and kisses. 

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Although social distancing protocols were observed which even made things harder to catch-up with old fashion friends, we were kept entertained by the DJ and live performances. And of course, throats were opened all thanks to Cruz Vodka keeping us lubricated throughout the night. I mean it was a Thursday night and you know what they say about Thursdays, *wink*. Although the runway shows started late, I didn’t mind. We’ve been cooped up indoors for so long, some time out of the house a little longer feels like luxury. Talk about luxury, some people came out guns blazing, red carpet was written all over their outfits. 

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On to the business of the day or should I rather say “business of the night”, the ultimate reason why we were there. Pandemic or not, the show must go on and Lucilla Booyzen and her amazing creative team didn’t disappoint. For the first time in the history of South African Fashion Week, we got to watch the runway shows with snacks and refreshments. Something which was always prohibited in the auditorium. It was a blockbuster of note, and simply because we got to watch pre-recorded runway shows inside a cinema.  

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Kudos to the production team for capturing the shows with high definition and great quality. It felt like I was sitting on front row, could even see the loose threads. They managed to capture every detail in all angles.  Screenshot 2020-10-23 at 09.43.08

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Even though a lot of fashion followers are disappointed that there won’t be any shows to attend since they are all virtual, it brings joy to see that our local talents are still soldiering on. I must say, it’s still going to take us time to get used to this “new normal” but then the business of fashion still continues.     

For more information about viewing the upcoming shows and what happened on day one, visit https://www.safashionweek.co.za/ 

Until next time, stay fashion forward 

Suitably Yours 

Brian Lehang 

SUITABLE MAN

 

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9 thoughts on “South African Fashion Week – The New Normal

  1. Thank you for sharing especially about the new normal
    I was shocked when I saw u guys were watching the runway through screens & not live like we used to

    1. With everything that happens now or even in the future, good or bad, we have to adapt to the changes that happens.

  2. Thank you for sharing this my kind sir. I also asked myself how will they conduct the fashion show this year but I see they had an alternative and it worked. I’m looking forward In attending the SA fashion week.

  3. If you want to use the photo it would also be good to check with the artist beforehand in case it is subject to copyright. Best wishes. Aaren Reggis Sela

  4. Way cool! Some very valid points! I appreciate you penning this write-up and also the rest of the site is really good. Othilia Rolando Clarise

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