It is now custom for SA Fashion Week to kick off the runway extravaganza for the year. This season, like every other before, fashion followers were intrigued of what their favourite designers had to show. We do know however, that there will always be surprise packages that will wow the crowd. Let’s see who did what this season.
Worthy of mentioning, not only for being the winner of the Mini Menswear Competition, but for being the first female designer to win a menswear competition. To many, it may have looked fairly ordinary, but Sheylene presented an “out of the box” collection. Inspired by Asian street-style, her winning collection was created using artistic visuals of x-ray charts. All the elements of the collection, are interchangeable, enabling one to mix- and- match and still look relevant.
Former winner of the menswear competition, Coenraad De Mol is a master pattern-maker that’s been in the game for over two decades. Nothing out of the ordinary, but one has to respect the art and creativity that went into the construction of these garments. To some, it may look avant-garde but to a ‘fashion-eye’, it’s storytelling of a futuristic art, genderless and without boundaries. He kept his traditional black tones and added floral lace; stripes and a touch of nude to spice things up.
One of the few menswear designers that still embrace sartorialism on Mzansi’s fashion runways. Ephraim kept things elegant as usual, with opulent and luxurious fabric choices. He stretched the norms and formalities of sartorialism in a chic manner, by pairing his uniformed collection with black sandals. The pieces were bold, with “in-your-face” patterns, yet they still displayed a sophisticated sense of practicality.
The pride of township fashion and style. The brand celebrated their 20 years in emphatic fashion. With Ole Ledimo at the helm of this iconic brand, it was always going to be a stellar show. This was not your usual off-the-rack apparel that one can find in store. Every model looked like a Rockstar, straight out of a concert. He still paid homage to the culture of township street-style and fused it with high fashion staples, and still made it look luxurious, yet economical and doable for any guy.
The sartorial fraternity and I came to witness Mzansi’s fashion elites on the runway. Although it was not the dandies’ cup of tea, they got to appreciate craftsmanship and creativity. I also got the opportunity to share that, this is in fact the future of fashion and not only here in the motherland, but all over the world, not excluding the menswear Mecca, Pitti Uomo.
Well done again to Sheylene of Bi Parel and all the best on your trip to Florence, in June. A special thank you to SA Fashion Week and Sandton City for hosting us. And last but not least, thank you to Eunice Driver Photography and all the other men and women behind the lenses.
Until next time…